Contact: Kervan Rikh
Telephone: 201-328-7667
Cell: 201-566-5243
Email: krikh1@kraftfoodscompany.com
KRAFT FOOD ANNOUNCES NEW FLAVORS FOR KOOLAID DRINK
New Flavors to Pack Punch in Powerful Fruity Drink
Saddle Brook, NJ., March 22, 2011/PRNewswire via COMTEX/ -- Kraft Foods (NYSE: KFT) announced today that one of its sister companies, Kool-Aid, will be introducing a new fruitful flavor that packs a punch in taste and will appeal to all kids, including adults, all over the world. The three new flavors introduced are Mighty Mango, Cool Coffee, and Coco Flow.
All three of these colorful tastes brings a new generation of what Kool-Aid tastes like. First, Mighty Mango is high in vitamins A, C, and also packs a punch of potassium. The drink is a mango flavor drink that quenches thirst and tastes like the juice that is flowing from a freshly, ripened mango off the vine. With almost a similar taste to mango iced-tea this drink will surely be a great seller for kids looking to get their vitamins with a great taste.
Secondly, the newest flavor for adults is the Cool Coffee flavor that tries to make a “child” drink into an early morning necessity for adolescents and adults of all ages. Think of the taste as an iced coffee from your favorite store packed into a small pouch for your early morning on the go. The idea is truly fascinating and I recommend all to get it immediately.
Lastly, the flavor that appeals mostly to kids and something that even adults will enjoy, Coco Flow, will be coming in with a bang. This flavor, which can be compared to frozen hot chocolate, will be part of the same line as Cool Coffee of new drinks that are required to be refrigerated for peak flavor. This is brining a new flavor of chocolate that everyone desires and places it into an on-the-go drink form that everyone enjoys.
CEO of Kraft, Irene Rosenfeld, states that, “These new drinks to be added to our Kool-Aid line introduce a drink with the flavors of everyday tastes to accommodate people of all ages.” She continues to explain that, “these new flavors pack a punch and will sure to leave you wanting more.” These are surely to be gone off the stands once they hit stores everywhere coming this spring.
To find out more information about the new flavors or to leave feedback please email krikh1@kraftfoodscompany.com and look for answers on our blog koolaidjams.blogspot.com
About Kraft Foods
Kraft Foods is building a global snacks powerhouse and an unrivaled portfolio of brands people love. With annual revenues of approximately $48 billion, the company is the world’s second largest food company, making delicious products for billions of consumers in approximately 170 countries.
Kraft Foods is building a global snacks powerhouse and an unrivaled portfolio of brands people love. With annual revenues of approximately $48 billion, the company is the world’s second largest food company, making delicious products for billions of consumers in approximately 170 countries.
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