Contact: Kervan Rikh
Telephone: 201-328-7667
Cell: 201-566-5243
Email: krikh1@kraftfoodscompany.com
KRAFT FOOD ANNOUNCES NEW FLAVORS FOR KOOLAID DRINK
New Flavors to Pack Punch in Powerful Fruity Drink
Saddle Brook, NJ., March 22, 2011/PRNewswire via COMTEX/ -- Kraft Foods (NYSE: KFT) announced today that one of its branches of the company, Kool-Aid, will be introducing a new fruitful flavor that packs a punch in taste and appeals to all kids, including adults, all over the world. Three new flavors will be introduced named Mighty Mango, Cool Coffee, and Coco Flow.
All three of these eccentric tastes differ from what the stereotypical Kool-Aid tastes like. First, Mighty Mango is high in vitamins A, C, and also pack a punch of potassium. The drink is a mango flavor drink that quenches thirst and tastes like the juice that is flowing off a freshly, ripened mango off the vine. With almost a similar taste to mango iced-tea this drink will surely be a great seller for kids looking to get their vitamins with a great taste.
Secondly, the newest flavor for adults is the Cool Coffee flavor that tries to make a “child” drink into an early morning necessity for adolescents and adults of all ages. The idea may seem skeptical at first but think of the taste as an iced coffee from your favorite store packed into a small pouch for your early morning on the go.
Lastly, the flavor that appeals mostly to kids and something that even adults will enjoy, Coco Flow, will be coming in with a bang. This flavor, which can be compared to frozen hot chocolate, will be part of the same line as Cool Coffee of new drinks that are required to be refrigerated for peak flavor. This is brining a new flavor of chocolate that everyone desires and puts it into an on the go drink form that everyone enjoys.
CEO of Kraft, Irene Rosenfeld, states that, “These new drinks to be added to our Kool-Aid line introduces a drink with the flavors of everyday tastes to be on the go to cope with our fast paced lifestyles.” She continues to explain that, “these new flavors appeal to all and brings something different.” These are surely to be gone off the stands once they hit stores everywhere coming this spring.
About Kraft Foods
Kraft Foods is building a global snacks powerhouse and an unrivaled portfolio of brands people love. With annual revenues of approximately $48 billion, the company is the world’s second largest food company, making delicious products for billions of consumers in approximately 170 countries. The portfolio includes 11 iconic brands with revenues exceeding $1 billion – Oreo, Nabisco and LU biscuits; Milka and Cadbury chocolates; Trident gums; Jacobs and Maxwell House coffees; Philadelphia cream cheeses; Kraft cheeses, dinners and dressings; and Oscar Mayer meats. Another 70 brands generate annual revenues of more than $100 million. Kraft Foods (www.kraftfoodscompany.com; NYSE: KFT) is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index.
Kraft Foods is building a global snacks powerhouse and an unrivaled portfolio of brands people love. With annual revenues of approximately $48 billion, the company is the world’s second largest food company, making delicious products for billions of consumers in approximately 170 countries. The portfolio includes 11 iconic brands with revenues exceeding $1 billion – Oreo, Nabisco and LU biscuits; Milka and Cadbury chocolates; Trident gums; Jacobs and Maxwell House coffees; Philadelphia cream cheeses; Kraft cheeses, dinners and dressings; and Oscar Mayer meats. Another 70 brands generate annual revenues of more than $100 million. Kraft Foods (www.kraftfoodscompany.com; NYSE: KFT) is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index.
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